Established in 1980, it had humble beginning with single bakery in suburbs of Hawthorn.Artisan Loaf’ refers to Sourdough Baguette, Sourdough Olive Baguette, Sourdough Cob, Sourdough High Tin Loaf, Sourdough Rye Cob, Sourdough Rye Vienna, Sourdough Olive Vienna, Sourdough Vienna, Sourdough Mixed Seed High Tin Loaf, Sourdough Mixed Seed Vienna, Pane di Casa Piccolo, Pane di Casa Vienna Loaf, Pane di Casa Breadstick, Pane di Casa Rye Loaf, Pane di Casa Olive Loaf, Turkish Bread – Medium, Turkish Bread Sea Salt Flakes – Medium, Turkish Bread Chilli & Garlic – Medium, Turkish Bread Sea Salt Flakes – Medium, Turkish Bread Dukkah – Medium, Turkish Bread Herb – Medium, Turkish Bread Sesame Seeds – Large, Turkish Bread Herb – Large, Turkish Bread Sea Salt Flakes – Large, Turkish Bread Chilli & Garlic – Large, Turkish Bread Dukkah – Large, Continental Baguette, Continental French Cob, Continental Pasta Dura, Continental Italian Bread, Continental Tin Pasta Dura, Continental Dark Rye Loaf, Continental Dark Rye Loaf Large, French Baguette, Challah Plait, Ciabatta Loaf, Wholemeal Rye Tin Vienna, Wholemeal Rye Vienna Loaf only. Hence this concludes the marketing mix of Bakers Delight.īakers Delight is an Australian owned bakery, with more than 700 franchise chains with outlets locally, in New Zealand and Canada. They focus and reinforce their mantra of using fresh ingredients and thus creating a positive brand image. So, customers pay over the counter and they their order on self-service basis. The company is training the employees into being more energy efficient and recycling materials.īakers Delight displays all the products but doesn’t have a seating arrangement for the customers. There are creative puzzles on the website which the customers can solve and relate more with the product. Bakers Delight believe in innovation and thus, discuss creative ways to bake and show them on YouTube. The website consists of nutritional information about each product, that indicates they value customer health. The staffs are properly trained and customer friendly. There are restaurant chains in United Kingdom, Ireland, Australia, fast food chains in US.įor a bakery, the people which consists of the staff and the customers is essential. The ambience of the bakery is warm and comfortable. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Bakers Delight.īakers Delight is bright purple with a wheat strand across it to showcase the purity of its products and that they are made of real, organic ingredients. There has been a $6 million investment to reposition the brand image into a company that focuses on freshness of bread and advanced baking technique and that all products are handcrafted. The company has a YouTube channel and they show interesting way of baking like baking unreal bread. Virtual bakery that displays their core product that replicates a bakery environment including a sales staff. Online puzzles on their products and social media campaigns on Instagram like #MyBakersDelight where people can share their delightful moments, Facebook page, Taglines like “We are for Real” and print media has been some of their strategies. The promotional and advertising strategy in the Bakers Delight marketing strategy is as follows:īakers Delight has a good online presence with a classic website, sharing recipes of the dishes on display and featuring the star product with nutritional information. To increase their sales, Bakers Delight can collaborate with schools and colleges to serve their products in the canteens.īakers Delight Promotion & Advertising Strategy:
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